Your Google My Business listing is a great free marketing tool for Google Maps. When you properly optimize your listing, you expose your business to more potential customers and make it easier for them to contact you. Not to mention you’ll see an increase in the overall traffic to your website.
So how do you get seen on Google Maps quickly? Well, the first step is to create or claim your Google My Business listing and then add it to Google Maps. Here is a how-to guide, if you haven’t already made an account and claimed/created your listing.
Once you’ve claimed or created your listing, below are some useful tips on how you can get seen quickly on Google maps, and expose yourself to all the local consumers in your area.
Creating An Inviting Listing For Google Maps
If you just have a basic GMB profile it doesn’t look like you’re an active or trustworthy company. An optimized listing will include,
- Various different quality images that show off your business in a positive light
- Reviews and ratings
- A category
- Business hours
- Phone number
- Answered questions
- A great description
Not only does an optimized listing make your business look more aesthetically pleasing but it makes it easier for people to contact you. If people have questions about your business or want to call you, the answers are simply a click away. Making it super easy to engage with your business through Google Maps.
When you include a phone number make sure it’s a local one. Toll-free 1-800 numbers are seen as spam. Having a local phone number may help you rank higher and show users something familiar that they can trust.
Keep Your Information Consistent
Your ranking depends a lot on your “trustworthiness”. Keeping your information consistent across the web is one way Google will know that you’re legitimate. For example, if your business name is West Shore Construction, make sure it’s not a variation of the name such as W. Shore Construction.
This name should be exactly the same across the web, including your social media. The same goes for your address. Don’t use any variations of it, as this could negatively affect your ranking on Google Maps.
Update Business Hours
If your business has inconsistent hours be sure to update your listing when they change. Imagine someone checks Google Maps to see if you’re open and makes a long commute to get there, only to see that you’re closed.
That’s a really quick way to earn yourself a bad review, plus you just created a bad experience for someone who could’ve been a loyal customer. So keep your hours updated so it doesn’t create a negative experience for customers or any other confusion.
What To Stray Away From When Creating Your GMB Description
You want a description that’s full of useful information, but it’s also a great opportunity to express your company’s mission and show what sets you apart from competitors. The full word capacity available is 750 characters and 250 will appear before the user actually clicks on the description, so keep the most important information in the beginning.
Some things you want to stay away from are,
- Keyword stuffing
- Pitching sales or special offers (use GMB posts for promotions)
- URLs and links
- Using all CAPS
Keyword stuffing is never a smart way to go, it may actually end up working against you. It’s great to include some keywords but they should flow naturally. When it comes to URLs and links, these can typically be associated with scams. There’s a website button available to put onto your listing so there’s really no reason to include other links.
This goes hand in hand with pitching sales and special offers. Your business description is simply to describe your business, and show what sets you apart from competitors. If you want consumers to know about special offers or any new deals, use google my business posts.
How Our Team Can Get You Seen Quickly On Google Maps
If you’re looking to get seen quickly on Google maps, who better to help than the professionals. With over 25 years of experience, we can truly take your online presence to the next level.
We understand that life as a business owner is extremely busy. Our professionals will update the hours of your business and make GMB posts to quickly update consumers of any new promotions or deals.