If you don’t have a mobile-friendly website you’re missing out. Our phones are constantly with us, so it makes sense that’s how most people will find your business. Mobile phones account for 56% of searches daily, while mobile devices as a whole account for 61% of searches.
Why Should Websites Be Mobile-Friendly?
The accessibility of your website has a lot to do with how it will progress. A positive user experience is a must and this goes hand in hand with having a website that people can access from any device. Not only will you make it easy for visitors to find you but you’ll also see lower bounce rates and higher pageviews per visit.
Make It Easy For Visitors To Find You
You want to make it as easy as possible for visitors to find you. If your customer is searching for your business on their phone and you don’t have a mobile-friendly website, they’re on their way to your competitors.
So make it simple for people to access your services or products, from anywhere and at any time. This way your customers can come to you, and not your closest competitors.
See Lower Bounce Rates
If someone looks for your business on their phone and you don’t have a mobile-friendly website, they immediately go to find a better option. When you’re not accomodating searches from mobile devices, people will bounce fast because they simply can’t use your website conveniently.
When your website is easy to use from mobile phones and other devices people will flow from page to page learning more about your business. This means lower bounce rates and higher pageviews per visit.
Rank Higher In The Most Popular Search Engine
You’re exposed to more people when your website is mobile. Of course, user experience is enhanced when you have a mobile-friendly website so you will see higher rankings in the most popular search engine.
Even if someone is searching from a desktop, the fact that your site is inaccessible to the other large percent of users will negatively impact your ranking.
Create Repeat Customers
If people enjoy the experience they had on your website they will come back again and again. Not to mention they’ll refer you to their friends and family as well. On the other hand, if someone has a bad experience, you lost a potentially loyal customer.
Your repeat customers are where you’re going to see the most revenue. So you want to leave people with a good lasting impression of their visit to your website.
Creating A Mobile-Friendly Website
A great mobile-friendly and effective website means interactive, easily navigable, and fast loading. We will maintain a great user experience by creating content that displays appropriately on all mobile devices. Your customers will no longer have to scroll horizontally or zoom in on anything because it doesn’t fit the screen.