There are a lot of ways to perform keyword research. You can use social media, keyword research tools, and even Google’s search engine. Although, with all the recourses available to find great phrases, it can be confusing where to get started.

This is a beginner’s guide on how to do keyword research, so if you’re fresh in the world of SEO, this is where you want to be. We’ll take you through the value of keywords, how to know if they’re “good”, and ways to efficiently perform keyword research.

Why Are Keywords Valuable?

Keywords are valuable because they are a way for your audience to find you in the SERPs (search engine results pages.) Say someone went online and searched for “construction companies near me.” One of the ways Google can know that your content is useful to the user is if you include the keyword “construction companies” in your content.

But you don’t want to play a guessing game when it comes to choosing keywords. Through keyword research, you can find awesome phrases that your target audiences are searching for. Not to mention you can reveal information like,

  • How you’re ranking for a keyword
  • Your competitors ranking for a keyword
  • Which keywords are easy to rank for

This information on your keyword will come in handy if you’re looking to rank number one in the SERP’s

Keyword Research Tools

So we’ve covered the value of keywords and information that keyword research can provide. But how do you find this information?

One way is research tools such as Ubersuggest, KWfinder, and SEMrush.

Check out this overview of what these tools can do.

Ubersuggest Ubersuggest is a free research tool, so you don’t have to pay anything to use it. This tool can generate new keyword ideas, provide keyword search volume, SEO difficulty, and paid difficulty.

Also, while using Ubersuggest, you’re able to filter results depending on your data points. Type in your specific preferences and significantly cut down your research time.

KWfinder – KWfinder works like Ubersuggest. This tool offers insight into valuable keywords and provides information on competitors’ rankings.

Remember, the combination for easy-to-rank keywords is low SEO difficulty and high search volume. So when you’re doing keyword research those are the goals to shoot for.

SEMrush – You can learn a lot from your competitors. SEMrush makes it easy to find competitors that are outranking you. Plus, there are opportunities to track the visibility of your website.

The Keyword Magic Tool is a handy tool on SEMrush. It’s quick and easy to use and offers a plethora of related searches you can use for keywords.

Take Advantage Of Social Media For Keyword Research

Keyword research tools are the most apparent way to do research. Although, social media can offer great keywords, content ideas, and important information about your target audience too. Take advantage of social sites like Instagram and Facebook for efficient and creative keyword research.


On Instagram, you can search for hashtags related to your business and analyze the posts. What is your target audience talking about? Then you can answer their questions, solve their pain points, and find new keywords.

When you’re on these social sites, you have a first-hand look at what your audience is interested in. Don’t get stuck in one way of doing keyword research. Branch out and get the full scope of where your audience’s interests exist.


On Facebook, all the data they have on users can be useful during keyword research. Facebook Ad Targeting Options reveal supplemental audiences and expose specific data about your audience’s interests, demographics, and even hobbies. Which can reveal potential new keywords to rank for.

Remember, there’s an array of ways to perform keyword research. Go all in, and don’t hold back.


If you’re a beginner making your first attempts at keyword research, don’t feel overwhelmed. The tools available, such as Ubersuggest, are very straightforward. Social sites have endless opportunities as well. You just have to get creative.

Furthermore, make sure to note that you’re looking for keywords with high search volume and low SEO difficulty. This way, you can use keywords you’re most likely to rank for.

If you’re looking for some help with your keyword research, we can help. Our team at Strategic Media Inc. understands the ins and outs of keyword research. You can contact us online or give us a call at 727-531-7622 for more information about our SEO services.