There’s a lot of keyword research tools and strategies out there to find great keywords. Yet, for many, social media doesn’t come to mind during the keyword research process. You, your friends, family, and kids are more than likely on social media. Everyone is online looking through Facebook and Instagram. Statistics from Emarsys show that 3.5 billion people worldwide are active social media users. These platforms are where a large amount of your target audience exists—making social sites a great tool for keyword research.

Five examples of great social media sites to use for keyword research include,

  • Facebook
  • Twitter
  • Instagram
  • Pinterest
  • LinkedIn

There are various ways you can use social media to your advantage while searching for content ideas and keywords.

Use Facebooks Targeting Data For Keyword Research

Facebook might know more about you than some of your closest friends do. Data from users includes information like demographics, life events, and even hobbies. Which makes Facebook a gold mine when it comes to keyword research. Although you can’t use Facebook to find keywords directly, you can take advantage of the Facebook Ad Targeting Options. Dig deeper into your target audience’s lives and reveal supplemental audiences—all with Facebook’s vast information on users.

Twitter Conversations Can Reveal What Matters To Your Audience

Like Facebook, Twitter does not have an apparent keyword research tool. But, the site offers built-in analytics tools that provide insight on valuable keywords.

Additionally, you can observe conversations on Twitter and see what matters to your audience. What questions are they asking? Then, ask yourself how you can incorporate these conversations into your content. How can you create rich keyword ideas from user’s interests?

Search For Hashtags Related To Your Business On Instagram

Instagram has come very far with its hashtags. You can even follow hashtags that you find appealing now. This is great for users to find their interests. But it’s also an excellent way for you to learn more about your audience during keyword research. You can search for hashtags that relate to your target audience or business. Analyze the posts and then ask yourself some questions. Are there keywords included in these posts that you aren’t using? Or are there pain points that you haven’t been trying to solve?

Now you may know the direction you will want to go with the help of hashtags on Instagram.

Pinterest Offers Suggested Search Additions And Content Inspiration

When you type a given keyword into the Pinterest search engine, you are met with an array of content ideas. This can be beneficial information for creating targeted content.

Pinterest also offers suggested search additions. These suggested searches are the same as long-tail keywords. When used correctly, long-tail keywords help your audience find you through their more specific searches.

LinkedIn Can Reveal Your Audience’s Pain Points

Doing keyword research on LinkedIn is a similar process to Twitter. It’s all about observing conversations. You are a person, and you are communicating with people. A first-hand look at real-time concerns, questions, pain points, and opinions is right at your fingertips.

Using Social Media For Keyword Research

These social sites don’t function the same as the many keyword research tools we use daily—however, they offer first-hand insight into your target audience. If you’re looking for help with your keyword research, our team at Strategic Media Inc. may come in handy. You can give us a call at 727-531-7622 or contact us online for any questions or information on growing your social media audience.