Search engine optimization is necessary for any website in this day and age. If you aren’t ranking in the search engines, the growth of your business will reflect that. Furthermore, SEO requirements are constantly changing, and it can be hard to keep up. Your company’s online image is important, so here are the 4 vital ranking factors for SEO to focus on when creating content.
There are three kinds of search engine optimization, including on-page, off-page, and technical. Each is equally important, but the focus of this page will be on-page SEO ranking factors such as,
- Keyword optimization
- Quality content
- Internal links
- Image optimization
1. Publish Quality Content
Quality content is absolutely essential even with other search engine optimization techniques. You will not rank in search engines at the end of the day if your content isn’t useful, unbiased, an appropriate length, and original. Data doesn’t show that a longer article ranks better because of the length alone, but because it’s informative. It’s also important to create original content because it allows you to show your expertise and stand out from competitors.
Keywords are the second crucial aspect of search engine optimization. When you’re optimizing your content with keywords, they should be…
- In your title
- Included in the meta description
- In headings
- Evenly distributed throughout the content
Your audience will use keywords to research topics associated with your industry. So keywords basically act as a channel to guide your target audience to your site. Additionally, keywords allow for a clear view of where marketers need to aim their content and those customers’ needs. When creating your title, it’s best to have the keyword as close to the beginning as possible.
3. Internal Links
Internal links are links from one page on your site to another. They help guide users through your site to improve user experience and connect your content, so google can more efficiently “crawl through.” Helping to raise your site’s authority and, in turn, benefiting your rankings and then enhancing your traffic. Internal links are a key aspect of search engine optimization.
4. Don’t Forget Images When Performing Search Engine Optimization
You can optimize more than just your text. Image optimization describes using high quality and accurately labeled images. Through the alt text, description, and caption, google can receive relevancy signals. Google can better understand page content, and you obtain a better user experience when you optimize images.
Images have a substantial impact on site performance. Including relevant and descriptive keywords in your file names is one way to ensure that impact is positive.
When creating your file name, separate words with hyphens. For example, “ranking-factors-for-search-engine-optimization”. If you use underscores, Google won’t be able to “read” them correctly. Are you having trouble getting your content to rank? Consider optimizing images and texts to improve user experience and aid Google in better understanding your content.
Contact Strategic Media For Search Engine Optimization
If you’re continually having issues getting your site ranking, then it might be time to get the professionals involved. Search engine optimization is quite complex, so if you need a hand, contact Strategic Media Inc. online or give us a call at 727-531-7622.