The world of SEO is a complex one. This blog will give you all of the basics to understand what a long-tail keyword is, how to use them, and why they’re an important ranking factor. Don’t just scratch the surface with your keyword research. Dive deeper and get the most out of your keywords.

What Is A Long-Tail Keyword?

In simple terms, a long tail keyword is just an extension of your base keyword. Long-tail keywords include phrases that specify the keyword to a more specific audience. For example, “SEO” would be the base keyword, but “SEO for small business owners” would be the long tail keyword. Usually, long-tail keywords will include 3 to five words, and while they don’t drive a ton of traffic, they can enhance conversion rates.

How To Use Long-Tail Keywords

When you’re creating long-tail keywords, it’s essential to keep a few things in mind. The whole purpose of these longer keywords is to target a more precise audience. To do this, you need a thorough understanding of the purpose of your content and buyer personas.

Additionally, you’ll want to do some research on your long-tail keywords using keyword research tools such as Ubersuggest.

Creating A Buyer Persona

Creating buyer personas for your target audience will make your marketing tactics a lot more effective. These personas should include information such as,

  • Demographic details
  • Interests
  • Behavioral traits
  • Goals and values

This buyer persona is essentially a fake person you create to better understand how you should create content. Otherwise, content is made for an audience that isn’t interested, and your efforts are irrelevant.

Utilize Keyword Research Tools

With keyword research tools like Ubersuggest and KWfinder, you can find a plethora of information on keywords. These tools will even generate long-tail keywords from your primary keyword. You can then filter these long-tail keywords and find ones with high search volume and low SEO difficulty. Now you have the perfect long-tail key phrase and achieve conversions through your SEO efforts.

Long-Tail Keyword’s Should Naturally Flow With Content

Now that you have the best long-tail key phrases, it’s time to include them in your content. It’s important to have your long-tail keywords spread out through your content but don’t forget about your headings.

Readers use headings to guide them through the content and make a quick observation of the general information they’ll be reading. By making your long-tail key phrase apparent, the reader knows you may be able to solve their pain point.

However, make sure your phrase fits naturally into your heading. If not, users will not be interested in your heading, therefore, uninterested in your content. Google doesn’t like it very much either. So make sure wherever you put long-tail key phrases, they flow naturally with the content.


In essence, long-tail keywords will target a more precise audience, and you won’t have as many competitors. Some keywords are so common it’s would take a ton of work even to try competing for a top spot in the SERPs. Acquire more qualified buyers and see an increase in conversions when you utilize long-tail key phrases in your content.

If you’re looking for some assistance with keyword research, or you’re looking to hand over your SEO responsibilities to the professionals, contact our team at Strategic Media Inc. online or give us a call at 727-531-7622 for more information.