What is “Domain Authority”?
Domain authority describes a search engine ranking score based on how likely a website ranks in the search engine result pages (SERPs). The scoring can go from 1 to 100, and the higher the score, the greater chances the site has to rank. It’s important to watch competitors as well and compare your DA scores to see if there’s any competition you’re falling behind.
Various Factors Influence Your Sites Domain Authority
Various aspects affect your site’s domain authority. They all go hand in hand with each other to help boost your sites rankings. Remember, your online presence is essential to bringing in potential customers and growing your business. If you aren’t at least on the first page on google, no one will find your site. Before you know it, competitors are reaching their audience more efficiently within your industry.
Links are a vital aspect of boosting your site’s domain authority. However, you have to dig deeper than just the surface to see results. For example, instead of having 15 external links from two different websites, you want to have those 15 links from various websites. This allows for multiple linking root domains, which increase your score.
Creating content that is worth linking to is also essential. How do you get people to link to your page? You produce quality content that’s informative and worth linking to. Your information should be easily readable and get your point across simply and efficiently. The traits of a strong link profile are,
- Incoming links from related websites
- Links from websites with authority
- High-quality links from different unique domains
External links are a crucial point of growing your domain authority but don’t underestimate the significance of internal links as well. Internal links can improve user experience by helping guide the user through all your content. When people become frustrated on a site, they leave. So creating content that is easily navigable is helpful.
Another benefit is you’re able to suggest your other content to elaborate on topics that you might have explained simply on that specific page. Not to mention internal links help search engines index your site.
At the end of the day, creating quality content is the most significant ranking factor of SEO. Fresh and up-to-date content is a necessity because no one is interested in yesterday’s news. Or if your site doesn’t correctly match with the services and products you provide, this looks unprofessional. Here are a few ways to optimize your on-page content to get a higher domain score,
- Correct use of H1 and H2 tags
- No keyword stuffing
- Internal links (as stated above)
- Easy readability
Having a mobile-friendly site isnt an option anymore; it’s a necessity. According to official Google statements, nearly 60% of all searches are done from mobile devices. This statistic should really speak for itself on the importance of mobile-friendly sites and how it can affect your domain authority.