Although the indoor advertising may be placed in other high traffic areas, an atypical placement is in the restroom. Restroom advertising accomplishes that holy grail of Orlando and Tampa advertising, advertising to the “captive audience”. Does it work? Imagine having an outdoor billboard where people would pull off the road to park in front of the outdoor billboard and stay there 30 seconds to a minute or more reading the advertiser’s message. Where other advertising medias struggle to verify that consumers see their ads, indoor advertising is a given that the ads are viewed.
Indoor advertisements are not just glanced at but truly evoke a captive audience. Orlando and Tampa Indoor advertising also allows the advertiser to target a specific demographic, based on the customers who typically visit the business. Strategic placement of restroom advertising allows the advertiser to target customers based on specific demographics, such as; gender, lifestyle, income, etc. Even the elusive 18 to 34 year old demographic can be easily targeted in this way.
Lifestyle is also easy to target. Health club indoor advertising advertises to people who are very heath conscious and have an active lifestyle. With golf clubs targeting golfers, marinas targeting boaters, the possibilities are only limited by your imagination. Ironically, the restroom advertising placement, which may cause hesitation in some advertisers, has some of the highest acceptance rates by those receiving the message. Consumers encounter these ads at a time when they want something to read.
Because the indoor advertising is encountered while the customer is inside a business spending money, the advertiser has found a customer able and willing to spend money. Consider this alternative advertising form when you are looking for advertising services in Tampa and Orlando, and remember we also place indoor billboard advertising in most major markets in the US and Canada.