With digitalization, more and more businesses are shifting online. Consumers, today, can easily find different products or services and browse through the websites for more information as well. To make a good impression on people, you need to make sure that your eCommerce platform or business page is interactive and well-designed. This is where web design can play a huge role in the success of a business in the digital world. If you think about it, this is one of the first that attracts visitors and convinces them to return as well.
In web design, there are quite a few factors and elements that you need to keep in mind. When you are working to create a website for a client or a business, it’s important to add features that can improve user experience. While you may already be familiar with those, you should also know what not to do in web design. Let’s take a look at some of the things you should be avoiding.
Make Users Wait to Access Website
This is something that you should not do in web design. Most people expect websites to load in a few seconds on any device. If they have to wait longer or face disruptions, they might leave. You need to prevent this page by increasing the loading speed and making the website responsive. Optimize the images on the page and keep the necessary information so that there are fewer elements. By focusing on web design elements such as visuals, typography, and layout, you can limit the loading time to seconds.
The website is one of the first things that potential consumers are likely to look for. It can help build a good perception of a business or brand. By improving the speed, you can provide users with a smooth experience as well. Once your website has been launched, consider some important branding tools to boost visibility and recognition.
Add Chunks of Text on Home Page
It is another factor that you should pay attention to when designing a website. This is also a common mistake that designers can make early on. Chunks or blocks of text on the home page can impact visitors negatively. It overwhelms people who are browsing through the page for the first time. So you should be avoiding adding a lot of information that is not required. Keep the layout simple and easy to navigate until the end.
If there is a block of text that explains what the business has to offer, you can break it up with shapes or visuals. Try keeping the descriptions short and include links to landing pages that show the details. This way, you can keep the design clean and remove the clutter from the website as well.
Include Instant Pop-Ups
While this is a good way to increase traffic and conversions, you also want people to stay on the page for a long time and come back. If they are instantly shown pop-up ads in the beginning, they might hesitate to sign-up or enter their information. You can encourage visitors to do that with surveys or contact forms through the website. The pop-ups can also be added for a later time. It’s a good idea to build trust with the web design first and good user experience first.
Once people are staying on the page for a longer time, you can add the ads or subscription forms. Make sure that the message is valuable and catchy. This way, it’s easier to convince people to add their contact details for a discount offer or newsletter.
Use A lot of Stock Images
This is one thing that could make people turn away from the website. In the end, you want to reduce the bounce rate and increase conversions. To achieve all your goals, you need to establish credibility with unique visuals and product photography. Before you start designing the platform, it’s a good idea to hire a skilled photographer and get original images of the items. You can also include pictures of the team, workplace, or real customers who have experienced the product or service.
Sometimes, designers may not have a lot of original photos so they may pick up the stock ones. This can make the website appear less trustworthy than the ones that have unique images. Now, you can pick out one or two for the contact pages or background. But avoid using a lot of stock photos and use original ones that tell people about what the business has to offer.
To Sum Up
These are some of the things that you should not do in web design. Make sure that you keep them in mind from the beginning. This way you can avoid making a lot of upgrades later on and create a website that attracts more visitors than the competitors. Looking to optimize your site for search engines? Our SEO agency has been making businesses successful for over 27 yrs! Call today