There are many ways to repurpose old content, including creating visually appealing infographics. A common mistake people make when trying to get their content to rank is producing a bunch of it. However, quality over quantity is the way you want to go. Look into your older posts and do keyword research to determine which topics are worth repurposing. Once you have your plan, there’s a lot you can do with the content.

Analyze What’s Most Relevant In Your Content

The sweet spot for word count is 1,500. However, when you’re creating an infographic, you couldn’t possibly fit all those words on the page. It’s not like you would want to either way. The point of infographics is to put critical points of information that get your point across without saying too much. So you want to go through your content at least twice, picking out any unnecessary information to get down to just the facts. Then you have your outline!

Choose Your Layout

Actually, creating the infographic doesn’t require a ton of skill either. There are tools called infographic generators that make the process relatively simple. You choose a layout that is relevant to what your content intends to convey. For example, if you’re explaining what something is or how to do something, you want to choose an informational layout. Other examples of layouts are,

  • Statistical
  • Process
  • Comparison
  • Timeline
  • Charts etc.

Choose whatever layout best fits your content and then start to enter your outline into your given arrangement.

What’s Exactly Is The Point Of Repurposing Old Content Into Infographics?

The point of infographics is portraying important key information that doesn’t feel like a chore to read. Plus, they look pretty, so people just naturally want to look. Its actually said that it’s 30 times more likely that someone will read an infographic over a written article. You can reach new audiences, which in turn increases your traffic and click-through rates. Not to mention you will save time using content you have already wrote. You don’t have to spend hours creating new content when you can repurpose old content into an infographic that’s more likely to be seen anyways.

Other Ways To Repurpose Content

  • eBooks
  • Slide Shows and Presentations
  • Podcasts
  • Social Media Posts

Infographics aren’t the only way to repurpose your content. Taking a section of your blog and posting it on a social media platform is another great way to creatively repurpose. Posting on social media extends your content to a bigger audience. It can even send people straight to your original article with a link gaining you traffic.


You have a ton of content just waiting to be brought to life again. Do not waste your time creating new content when there is work to be done with the old. Expand your reach and benefit from more quality content then just as much content as you can create. If you’re looking for assistance with repurposes or SEO work in general, Strategic Media Inc. is the company for you. Contact us online or give us a call at 727-531-7622 for any more information.