Is Social Media Marketing A Type Of Digital Marketing? 

Digital marketing is a part of every small business. It has to be, considering most of your consumers exist online. But many are under the impression social media marketing is digital marketing as a whole. Social media marketing is a type of digital marketing. However, digital marketing covers all online and offline marketing efforts used to promote the brand. Social media marketing encompasses marketing on different social platforms, such as Instagram, Facebook, and Twitter and more.  

What Is Digital Marketing?

Digital marketing is using different digital media channels to promote your products or services. These marketing efforts, if done correctly, will also,

  • Create brand awareness
  • Build a relationship with your target audience
  • Grow sales and profit

It’s important to note, though, that there’s no cookie-cutter way to perform digital marketing. Your approach should be specific and unique to the needs of your small business.

Five Types Of Digital Marketing

There are a lot of ways to perform digital marketing. It’s a broad term that encompasses a few different things. You can perform digital marketing through,

  1. Search engine optimization
  2. Pay-per-click
  3. Social media marketing
  4. Content marketing
  5. Email marketing

Keep in mind; it’s essential to choose channels that will benefit your business. Depending on your business and your campaigns, certain digital marketing efforts may not work for you. 

What Is Social Media Marketing?

Social media marketing is a type of digital marketing through social channels like Instagram, Facebook, and Twitter. Depending on the social platform, you can market in different ways. Additionally, you can find content ideas and other inspiration for your campaigns.

By consistently posting creative content, you’re grabbing the attention of your target audience. Not to mention you’re offering an opportunity to make consumers feel involved. They can comment on posts, and you can start a conversation. In turn, you’re creating a connection with your audience.

Use Various Marketing Channels To Get The Best Reach 

Using social media to promote products is only one part of digital marketing. You must be using various channels to get the best reach possible. Otherwise, you’re missing out on potential customers and may even fall behind competitors.

However, you don’t want to throw your content anywhere and everywhere. Your marketing efforts should reflect your unique goals as a small business. For example, while email marketing may help grow one company, it could be irrelevant to the next one.

You want to find out where your target audience exists in the digital world, so direct content towards these channels.

Take A Strategic Approach To Social Media Marketing 

So how do you know which marketing channels are appropriate? Or which social media platforms are best to promote your business? Well, it depends on your marketing goals and where your target audience is. Our team at Strategic Media Inc. knows the ins and outs of digital marketing. We will promote your small business on marketing channels and social platforms that make sense for your small business. 

Furthermore, we have experience creating engaging social media posts that are sure to grab consumers’ attention. If you’re looking to build brand awareness, connect with your audience, and grow sales contact us online or give us a call at 727-531-7622.