Blogging is great for SEO! But throwing together a blog with no real rhyme or reason won’t get you very far. You need to understand your target audience, how to write an SEO optimized blog,  and create posts uniquely for them. 

Additionally, you’ll want to brush up on ranking factors for SEO —such as including keywords in your content and using bullet-point lists. This content will encompass why blogging is good for SEO, ranking factors for SEO, and the importance of creating quality content crafted for your target audience. 

Why Blogging Should Be A Part Of Your SEO Efforts

Blogging should be a part of your SEO efforts because it provides the opportunity to rank in the SERPs. A higher position in the search engines means more exposure to potential customers. 

Additionally, blogging can create brand awareness. If someone recognizes your brand, they’re more likely to click on your content. So you’re driving even more traffic and creating a good organic CTR, which Google’s algorithm favors. 

 Brand Awareness

Blogging for brand awareness isn’t all about promotion or driving traffic. It’s about showing your audience who you are. Through this content, you can connect with your audience and build loyalty. 

 Understanding Ranking Factors For SEO While Blogging

In order to rank, you have to apply on-page SEO tactics. Otherwise, your blogs won’t ever find consumers. Some examples of on-page ranking factors for SEO are,

  • Rich keywords in your blogs 
  • Using bullet points and numbered lists 
  • Breaking up your content with a title and headers
  • Optimizing meta descriptions with keywords 

Remember, these ranking factors are not concrete. What Google considers valuable content has changed and will probably change again. So you want to make sure you’re staying alert for any new updates. 

Create Quality Content That’s Crafted For Your Audience

You can add your lists and include your keywords, but none of this is relevant if your content isn’t creative and engaging. Google’s objective is to give searchers a useful result. Your content needs to solve your target audience’s pain points in order to rank. 

How Often Should You Blog For SEO?

How often you create blogs depends on the size of your company. A smaller company may post up to four times a week. At the same time, a larger company may push content daily. So how often you’re blogging depends on the needs of your business. Keep in mind though you don’t want to mass-produce content just to rank. Consistent higher quality blogs will improve your SEO and traffic significantly better. 

Improve Blogging Strategies With Our Team At Strategic Media Inc.

If you’re looking for some help with your blogging efforts, we have your back. We will portray the great qualities of your business and help you grow even further. With 27 years of blogging experience, we understand what quality content is and how to portray your business in the best light. You can contact us online or give us a call at 727-531-7622 for any more information or questions.