Hiring a web design agency to design and develop for your business is critical for your success. Here are some high-quality tips from the experts at Strategic Media Inc. on how we create a remarkable site.

It Is Not About What We Want; It Is About What Your Business Needs

Many small business owners in St. Pete and Clearwater Fl, decide not to have a website design agency and/or digital marketing agency to assist them when creating their internet presence. This often leads to websites based solely on what the business owners want, rather than listening to what the client needs. It is vital digital marketing agencies keep the needs of your business’s potential customers in mind during your web development. This does not mean you cannot have a website developed you want, but it does mean you might have to compromise when it comes to a few details.

The Font Matters More than you Think

While a fancy swirling cursive font might fit well with your company’s style, it might be the wrong choice for your webpage. A complicated script draws attention away from your business by putting the consumer’s focus on attempting to read the writing. While these fonts are great for invitations and decorations, we have to be more practical in selecting a font. Practicality does not mean sticking to Times New Roman or Calibri ( Font Styles ) throughout your entire site, but it does require putting more thought into your choice than how pretty it is.

Our local web design agency & internet marketing company would take a few factors into consideration before choosing, such as:

  • How legible your font is for those on computers as well as mobile devices
  • The size of your font, which should typically not be smaller than 16pt
  • How many fonts you use. More than three is generally seen as excessive and confusing
  • The contrast between font and background color choices

Simple Navigation is Vital

While a complex layout might fit your personality, any web design agency can tell you that this is not the way to go. If potential buyers in your area cannot find the options they want within 15 seconds, they will return to their search results and find a site that is user-friendly and has what they want. Your web design agency should always keep customers in mind throughout the creation process. Ultimately, appealing to client needs is the most crucial factor in webpage creation.

A Truly Successful Site needs Search Engine Optimization

Search Engine Optimization also referred to as SEO, is a process that works to get your webpage to the top of search results. Search engines are continually crawling the web and analyzing sites to put the best at the top. SEO takes time, experience, and patience, but the increase in business is well worth the work. If done right, SEO can drive a 14.6% conversion rate.

An exceptional web design agency offers an SEO package to clients to keep them up to date on the latest algorithms and changes in the industry. SEO is constantly changing, but with the right team behind you, St. Pete business owners will not regret using the SEO service.

Other Design Tips We Use to Crush Your Website Project

  • Make Site Speed an Absolute Priority
  • Leverage the ” Above the Fold”
  • Prioritize Scrolling Over Clicking
  • Direct Attention with Visual Cues
  • Use People in Pictures (But Avoid Stock Photos


At Strategic Media Inc, we use our years of experience to turn your dreams into reality. As a top web design agency in St. Pete, we are always researching and updating our processes to create sites that are optimal for potential customers while still giving St. Pete business owners the online presence they imagined.

Along with our services in web site creation, we offer social media management, SEO, and more. To learn more about how we can enhance your online presence, call us at (727) 531-7622.