We’ve long figured out that to drive customers to your website or business; you’re going to have to use sound online marketing strategies to get the word out. It doesn’t matter whether you’re getting your customers organically or through paid channels. If your business has a strong digital presence, you’re going to see a rise in customers and customer satisfaction.
Here are some of the essential and the newest online marketing strategies that will make your business stand out against the crowd.
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Omnichannel Online Marketing Strategies; What It Is And Why It’s Useful
If you’ve heard of “multichannel” marketing, where you set up different distribution channels like a website and social media for your company, you know what “omnichannel” marketing is. It’s the same thing but on a larger scale. Instead of using just a few avenues to get the word out, businesses will create a more prominent digital presence. By creating a website, multiple social media platforms, an app, a 24/7 help-line for customers, an email chain, and SMS notifications, your potential client will have a few sources to look at.
This is one of the newest trends in the digital world because we’re growing more connected to different platforms. A Blue Nile research study found that 70% of consumers research a product on three different media spaces before making a decision. Since we’re so connected to different platforms when making buying decisions, it’s only natural that a business’s digital presence should match that connectivity.
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Chatbots Are A Quick And Simple Solution
Some businesses may be hesitant to employ the help of computer AI to enhance their customer’s experience. However, putting a simple chatbot feature on your website can alleviate some strain off your business’ customer service employees. Not to mention it’s an attractive feature for any customer with a simple question.
A website’s AI can easily and quickly answer FAQs, surveys, searches, and other simple requests and questions. The feature is appealing to anyone who wants something quickly done and maybe feels it’s not worth calling or emailing. It’s a rapidly emerging tactic for online marketing strategies that more and more businesses are adopting.
Email marketing is just promoting your business through emails. This kind of marketing allows you to create a more personal relationship with clients. Not to mention it’s a great way to update and inform already existing customers. Furthermore, email is an excellent way to actually engage customers. If you’re willing to take the time and spend the money to write personalized emails, you will greatly benefit in the long run.
The bottom line is customers feel valued when they are seen as individuals and not just part of a large customer base. Additionally, the customer has an open line of communication to you to voice concerns. If a client feels heard and understood about an issue, you can save yourself from compromising your company’s integrity.
Boost SEO On Your Website
If you’ve been in the digital advertising and marketing world for any amount of time, you know that Search Engine Optimization (SEO) is a tried and true way to garner more organic traffic to your website. SEO works by making your website or page more easily findable on Google, Bing, or any other search engine’s results page.
Simple yet effective ways to push your website to the top of the search results list are
- Adding SEO keywords,
- Creating pillar content and content networks
- Using keyword clusters on your website
SEO helps drive customers to your site and grow your business’ digital presence. It is one of the tried and true online marketing strategies that is always relevant.
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We’re no longer in an age where we can just build a brick and mortar business. We can’t just launch a website and expect customers to trickle in. Nowadays, to build a customer base, companies must implement concepts and tactics that attract more customers to their website. While at the same time, create an enjoyable and streamlined user experience on that website. When used with that goal in mind, online marketing strategies not only increase clientele and revenue, but they help a business set itself apart from all the competition. Contact us today to see how we can help!