A commonly asked question regarding eCommerce websites is how much money they can make. However, this question does not have just one answer. The success of your site depends on efficient marketing strategies.
This blog will explain how to drive traffic through strategic marketing efforts so your financial goals will become a reality.
Driving Traffic To Your ECommerce Website With SEO
More traffic flowing to your sites means more potential customers. But you want to remember to drive traffic that is your target audience. Otherwise, your site may appear for people generally uninterested in your products or services.
Its also critical to have a properly designed site that converts. If your site is not optimized for conversions, you have a bunch of traffic and that’s all. How do you drive quality traffic? One way is search engine optimization, or “SEO”. It’s a great way to increase your flow of customers without the financial burden of some advertising efforts.
Not to mention you can avoid wasting time playing a guessing game on the status of your marketing efforts.
In simple terms, SEO is the process of optimizing elements of your site so search engines will rank you higher. Why does your position in search engines matter? According to Moz, the first page of Google captures 71% of search traffic clicks and has been reported to be as high as 92% in recent years.
Here are 3 examples of how SEO can lead to the success of your eCommerce website.
- Technical SEO ensures the search engine can crawl your site efficiently
- Keyword research can reveal the words your audience are searching for
- On-page SEO for optimization in meta descriptions and tags
To purchase your services or products online, customers need to actually visit your site. Search engine optimization is a great way to expose your website and your brand to potential customers.
Marketing On Social Platforms
Social media is an excellent place to market your eCommerce website. You can repurpose blogs and other content you already have into social media posts, which saves valuable time. Additionally, social media allows you to connect and communicate with customers.
People like things that they know, and trust. When you’re posting consistent content, and are quickly responsive in the comments, your audience feels heard. Loyal customers are repeat customers, and may even recommend you to friends and family. Further aiding in the growth of your business.
Your Target Audience Is On Social Media
Did you know that 70% of the US population has active social media accounts? This means your target audience is more than likely part of that percentage and sites like Facebook can help you find them. Facebook collects a plethora of data on users. You can use this data to target your ads or content to the people most likely to want your products or service.
Need Assistance Boosting Sales On Your ECommerce Website?
Business owners typically have pretty busy schedules. Plus marketing is not everyone’s gig. If you’re looking to get the most out of your eCommerce website we can give you a hand. Our team at Strategic Media Inc. specializes in search engine optimization. Give us a call at 727-531-7622 to drive your online traffic.