The Instagram shop presents a great opportunity for small business owners. You’re able to sell products through the app without consumers ever having to leave it. We know how much people enjoy convenience, so this easy access to your products can drive sales.

Setting up your Instagram shopping account can be done in a few easy steps, but first, you have to make sure you’re eligible.

Commerce Eligibility Requirements For Your Instagram Shop

In order to set up an Instagram shopping account, you must comply with Instagram’s terms of use and community guidelines. These are pretty straightforward, and odds are you follow them already if you have a normal account.

If your products aren’t available for direct purchase through Instagram, you’ll need to provide the platform with a single non-shortened domain through which you will be selling products.

You also must be located in a supported market. All of the eligible countries for Instagram shopping are located here. The requirements to set up an Instagram shop really aren’t too strict. Stay honest and authentic, and you’re pretty much good to go.

Setting Up Your Instagram Shopping Account

If you haven’t done so, you want to switch your regular account to a business one.

Switching Your Page To A Business Account

Go to your settings in the upper right-hand corner and click account. You’ll then see an option that says, “switch to professional account” click that and then click continue.

Then, select a category for your business. After this, click “done” and “confirm.” Lastly, you’ll be asked for contact details, and you’re all finished setting up your account!

Connect Your Instagram Business Account With An Associated Facebook Page

In order to gain access to commerce tools, you have to connect your professional Instagram page to a related Facebook page. Once you’re in your professional account, click “business” and follow the steps.

Use Commerce Manager To Set Up Your Instagram Shop

Once you’ve connected your pages, you’ll be able to start setting up your shop. First, you’ll be asked to choose a checkout method. Of course, we recommend using Instagram because it allows consumers to make a purchase without having to leave the app.

When you’re ready to add products to your shop, you’ll need to choose a product catalog. You can always make one if you don’t already have one.

Before submitting for review, double-check your shop to see if everything is where it’s meant to be and if you’re happy with it. If so, then it’s time to submit your shop for review. You will be notified within two weeks of whether or not you were approved.

How Strategic Media Inc. Can Help Your Instagram Shop

With over 20 years of marketing experience, we simply understand what works. We will spend the time accurately researching your target audience so your Instagram shop will truly flourish.

We also understand how busy being a business owner can be. Our team can spend the time on your shop that it really deserves.

Contact us online or give us a call at 727-531-7622.