Before you sign up with a search engine marketing agency in St Pete, let’s go through the basics of what this method actually involves. Even if you are hiring an expert to manage your digital marketing strategy, it’s useful to understand what it entails. The first thing you should know is that search engine marketing is one of the best ways to drive traffic and get your site noticed.
What is search engine marketing?
Search engine marketing (SEM) is a technique that increases your website’s visibility in search engine results pages (SERPs). Generally, SEM is known as paid search or pay per click (PPC) marketing. On the other hand, you can use search engine optimization (SEO). This is free and also known as organic search. Both ultimately rely on making use of keyword research.
A search engine marketing agency in St Pete, such as Strategic Media, offers both marketing strategies.
How do you use search engine marketing?
So exactly how does your search engine marketing agency in St Pete use this form of marketing? Well…
Search engine optimization
Search engine optimization relies on the strategic implementation of keywords and keyp hrases. Professional SEO experts use keyword search tools to find common search terms relating to your business or service. Once they apply these terms, your website will begin to rank as consumers find your site based on what they have punched into the likes of Google, Bing, and Yahoo!
In fact, you can teach yourself SEO and handle your own strategy. However, it is time-consuming to become an SEO pro. A search engine marketing agency in St Pete will charge you a modest fee to implement organic local search into your site.
Pay per Click
On the other hand, pay per click works by the placement of ads on a search engine. Again, these ads are linked to common search terms. Once a browser clicks on the ad, the advertiser pay – buy only when one of their ads is clicked. If you use pay per click as a form of search engine marketing, customers will know that you have placed an ad as the listing is displayed as such.
A local search is based on first determining the local keywords for your business. These will include your city, state, or broader geographic region. If your business’s target consumer is the local community, then a local search has a lot of potential to attract buyers.
What can a search engine marketing agency in St Pete do for you?
Essentially, an agency such as Strategic Media can get you noticed on Google and other web searches. Using these services can bolster your profile and drive sales – while saving you the time and hassle of doing all the groundwork.
Are you ready to chat with a search engine marketing agency in St Pete? Contact Strategic Media Inc today for a free consultation at 727-531-7622. Our friendly team will answer any more questions you have about digital marketing. We are also happy to give you a free SEO site analysis of your current website.