Actually they are inseparable. Social media marketing is a form of digital marketing. Meaning one is not “better” for your business than the other, they’re the same thing. However, you do want to choose your marketing channels efficiently. Not every single social media marketing platform or marketing channel will benefit your business.
What Is Digital Marketing?
Digital marketing is promoting your brand and products through digital channels. There are a few ways to perform digital marketing, which include,
- Search engine optimization (SEO)
- Pay-per-click advertising
- Content marketing
- Email marketing
The kind of digital marketing that works best for your business depends on where your target audience exists. The goal is to find where the majority of your audience exists, and push all marketing efforts in that direction.
Social Media Marketing Is A Type Of Digital Marketing
Social media marketing is digital marketing through social platforms like, Instagram, Facebook, Pinterest, Reddit, Twitter, and others. These social channels provide the opportunity to connect with your audience. In turn, you increase sales, build your brand, and boost website traffic.
Furthermore, this form of marketing gives you a great platform to relay the mission of your company. You aren’t just pushing your products and services. You can create an identity for your business. If consumers identify and relate with that mission this means more support.
Why Is A Social Media Presence A Must?
Through a solid social media presence, you can:
- Grow your business
- Establish your brand
- Connect and communicate with clients
- Solidify credibility
Creating brand awareness is one of the most significant benefits of social media marketing. Why is brand awareness so important? If people recognize your brand, they’re more likely to trust it. This means more consumers are interested in your products or services.
What Are The Best Social Platforms To Build Brand Awareness?
Different social platforms offer various opportunities to build brand awareness. Although, not all of them will be of use to you. It’s wise to choose social platforms that best fit the goals of your unique business.
Facebook may seem out of date. However, the 2.23 billion monthly users in 2018 say otherwise. There’s no denying Facebook is an excellent social media platform to build brand awareness on.
Additionally, Facebook has extremely useful targeting tactics. You can target your audience exactly, and push your content to the consumers most likely interested.
Twitter is another great platform for social media marketing. If you’re looking to initiate lively conversation and share interesting content, Twitter is a great option. It’s important though to reply to tweets and messages in a timely manner.
Instagram is a visual platform so this offers a cool opportunity to get creative. Putting together visually appealing posts can grab the attention of your audience.
Furthermore, you can show the personality of your business through these posts. Which gives consumers something to connect with.
Strategic Media Inc.
Our team can help you harness the power of social media. As a business owner, you may not have the time to create and perfect digital marketing strategies. But it’s okay because we’re here to help.