Marketing is essential regardless of your industry if you are looking to grow. Especially digital marketing because, almost everyone lives online. The proper digital marketing and online advertising efforts can skyrocket your business to the next level. Are you looking for what service is best for your business, well we have a blog on that. The precision available to target a specific audience, for example, is one of the most significant benefits.

As stated above, there are various ways that digital marketing and online advertising will benefit your business. Nevertheless, this content will explain 6 of the more prominent benefits, including,

  • Targeting a specific audience
  • Cost-effective marketing solutions
  • Gain access to mobile users
  • Creating custom marketing campaigns
  • Utilizing local SEO
  • Connecting with customers

1. Target Your Audience With Precision

Marketing your products to people who don’t want to buy them is a waste of time and money. It would be like trying to convince someone who lives in an apartment to install a pool. Digital marketing tactics allow you to market to the relevant people who are most likely to buy your products or need your services. Therefore, you can gain the most valuable leads.

2. Digital Marketing Offers Cost-Effective Marketing Solutions

Digital marketing is cost-effective because you can retarget ads, create brand awareness, and use PPC advertising. If you aren’t working with the most significant marketing budget, all of these strategies are very useful.

3. Connect On A Deeper Level With Customers

Digital marketing presents many opportunities to connect with your customers. Marketing on social media is just one of the online strategies that come in handy when connecting with your customers. On social media, you can efficiently respond to customers, so they feel heard and significant.

4. Create Custom Digital Campaigns

Creating easily trackable custom campaigns is an integral element of digital marketing. None of your marketing dollars are wasted when you have easy access to data regarding what’s working and what isn’t.

5. Utilize Local SEO

Local SEO through digital marketing will optimize your site’s visibility and enhance your brand recognition to a local audience. In turn, you will be boosting online sales and increasing traffic to your site. Furthermore, local SEO can put you ahead of competitors within your area.

So if there are other businesses in your area that aren’t utilizing local SEO, your services and products will show up at the top of the SERP ( Search Engine Results Page).

6. Gain Access To Mobil Users

When people search on the internet these days, it’s typically from mobile devices. According to Broadband Search, in the last seven years, mobile searches have gone up 222%. So you don’t want to miss out on the opportunity to reach the many mobile searchers trying to find your products and services on the web in St. Petersburg.


If your small business in St. Petersburg isn’t utilizing digital marketing, you’re missing out big time. Get ahead of local competitors and take that step towards growing your business with Strategic Media Inc. You can contact us online or give us a call at 727-531-7622 for any questions or more information.